Ori Neidich

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I already know what you're thinking: "Not another article about i-mode!" You've probably convinced yourself already that i-mode is some kind of a fluke success story, totally irrelevant to your life. You're sick of seeing articles about it everywhere. Well, maybe that's what others have tried to convince you of but, as I have discovered, they are wrong, and I'll tell you why. When I first read about the wild successes of i-mode, nearly 17 million subscribers in less than two years, and the millions of dollars it generates for NTT DoCoMo, I too was a skeptic. Like you, I heard the explanation over and over again: this success is due to giggly teenage girls who like to download animated icons. We were told time and again that it's impossible to translate such a success into other cultures that didn't happen to have millions of these fancy-free gadget-loving teens. Bu... (more)